Google opens up the ebook market. I put my Kindle up for sale.
Yesterday, Google publicly announced that the launch date for the highly anticipated Google Editions could be as soon as this June. Google Editions is exciting because it opens up the ebook market with...
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Google. Pac Man. Shut. Up.
IGoogle homepage on May 21st In celebration of Pac Man’s 30th birthday, Google turned its logo into a working Pac Man game. A principal rule of brand management is don’t f–k with the logo. That...
View Articlei am so introducing neighborgoods to my new neighbourhood
even if it means sucking it up and using the american spelling of neighbour *sigh*. The queen of england was here today and I know she’d be disappointed in me abandoning my british spelling of things...
View ArticleSo #fuckcancer right?
It was November 2010. Two months before my 39th birthday. My @metrotoronto horoscope that day read: “You were born to reach the top of your chosen profession. So start climbing.” In the middle of my...
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Yes
Today I launched a Facebook ad campaign. According to Facebook, I’ve put such specific targeting parameters into the campaign that it is only going to reach a tiny audience. In fact there are less...
View ArticleMy post-Metro Moment
When I started working at Metro in 2007, I’d tell people that my long-term vision was to make my role obsolete. I had just taken over as the head of a practically non-existent digital department with...
View ArticleHyundai plays on suicide in despicable commercial
This morning I read this powerful blog post by digital copywriter and blogger, Holly Brockwell. You should read it. It’s incredibly moving. I also lost a parent to suicide (my mom when I was 25) so...
View ArticleNo Risk No Reward
I started my career in the Canadian media industry in 1999 (yeah, yeah, I was um 12) as an intern at Catalyst Entertainment, working on Thomas the Tank Engine, which I consider my introduction to...
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